Avoiding Problems with Pay-Per-Click (PDF format) - PPC (sometimes called CPC or Cost-Per-Click) is a very hot item in Internet marketing, but it is fraught with problems that you need to know about if you are going to get maximum ROI (Return on Investment). Before going the PPC or CPC route, check out this 21 page handbook and learn what PPC and CPC are, how they work, and how to avoid problems that can cost you money!
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Avoiding Problems with Pay-Per-Click
410 KB - PDF format.
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